Pengaruh Literasi Keuangan terhadap Keputusan Investasi Generasi Z dengan Moderasi Penguasaan Media Teknologi

Authors

  • Made Wedaswari Fakultas Ekonomi, Universitas Veteran Bangun Nusantara
  • Ahmad Dzakiyuddin Fakultas Ekonomi, Universitas Veteran Bangun Nusantara
  • Shinta Nastitie Komalasari Fakultas Ekonomi, Universitas Veteran Bangun Nusantara
  • Yoga Pratama Nugroho Fakultas Ekonomi, Universitas Veteran Bangun Nusantara
  • Gustita Arnawati Putri Fakultas Ekonomi, Universitas Veteran Bangun Nusantara
  • Astrid Nur Aini Fakultas Ekonomi, Universitas Veteran Bangun Nusantara
  • Hanyfa Ayu Anggrainy Fakultas Ekonomi, Universitas Veteran Bangun Nusantara
  • Ariyani Wahyu Wijayanti Universitas Veteran Bangun Nusantara

DOI:

https://doi.org/10.55587/jla.v6i2.301

Keywords:

financial literacy, investment decision, generation Z, media technology mastery

Abstract

Purpose: This study aims to analyze the effect of financial literacy on investment decisions of Generation Z and to examine the moderating role of media technology mastery.

Method: This study uses a quantitative explanatory approach. Data were collected through questionnaires from 150 Generation Z respondents in Solo Raya who have investment experience. The data were analyzed using Moderated Regression Analysis (MRA) to test direct and moderating effects.

Finding: The results indicate that financial literacy has a significant effect on investment decisions, showing that individuals with better financial understanding tend to make more rational decisions. Media technology mastery does not have a direct effect on investment decisions. However, it significantly moderates the relationship between financial literacy and investment decisions, strengthening the influence of financial literacy.

Novelty: This study emphasizes media technology mastery as a moderating variable, highlighting that technology strengthens the impact of financial literacy rather than directly influencing investment decisions.

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Published

07-06-2026

How to Cite

Made Wedaswari, Ahmad Dzakiyuddin, Shinta Nastitie Komalasari, Yoga Pratama Nugroho, Gustita Arnawati Putri, Astrid Nur Aini, Hanyfa Ayu Anggrainy, & Ariyani Wahyu Wijayanti. (2026). Pengaruh Literasi Keuangan terhadap Keputusan Investasi Generasi Z dengan Moderasi Penguasaan Media Teknologi. Jurnal Literasi Akuntansi, 6(2), 351–358. https://doi.org/10.55587/jla.v6i2.301

Issue

Vol. 6 No. 2 (2026): Juni 2026

Section

Artikel

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