Planning and Organizing Functions at Broadcasting Media

Abstract

Purpose: This study analyzes the implementation of planning and organizing functions as part of the management system of ABC FM in supporting its role as an Islamic broadcasting medium.

Method: This research applies a qualitative descriptive approach through interviews, observation, and documentation.

Finding: Results show that ABC FM maintains sustainability of Islamic programs through adaptive program planning aligned with community needs and a functional organizational structure with clear division of roles. The adoption of online streaming further expands its da'wah coverage beyond the local broadcast range.

Novelty: This study concludes that effective managerial implementation contributes to the sustainability of radio-based Islamic broadcasting in the digital era.