Determinants of Café Business Income in Jayapura

Abstract

Purpose: The purpose of this study is to determine (1) the effect of selling price, available facilities, labor, café location, and promotion on café business income in Jayapura City, and (2) the determining factors of café business income in Jayapura City.

Method: The analytical method used is multiple linear regression with the JAMOVI 2.3.28 software. The data used are quantitative data obtained from primary data sources through questionnaires distributed via Google Form to café business respondents in Jayapura City. The population of this study includes all cafés in Jayapura City. The sampling technique employed was simple random sampling. The research sample consisted of 30 cafés, and the total number of respondents collected was 219.

Finding: Based on the results of the study and discussion, the following conclusions can be drawn: (1) the variables of selling price, café location, labor, and promotion have a positive and significant effect on café business income in Jayapura City. Meanwhile, available facilities do not have a statistically significant effect on café business income. (2) The model summary shows an R² value of 0.727, indicating that the independent variables (selling price, labor, café location, and promotion) collectively contribute 72.7% to café business income in Jayapura City, while the remaining 27.3% is influenced by other variables not examined in this study.

Novelty: The novelty of this research lies in the use of the Jamovi software for data processing. Most related studies typically use SPSS, whereas Jamovi is an open-source software that can be accessed free of charge. Despite this, it produces analytical results that are equally accurate as SPSS.